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Cleaning Up Environmental Marketing – Practical Steps to Avoid Greenwashing

This audio file was recorded on June 12, 2012.

Brian Dunkiel ’96, Dunkiel Saunders Elliott Raubvogel & Hand

How do the Federal Trade Commission’s Green Guides, other government regulations, consumer fraud class actions, and voluntary marketing claim dispute resolution programs influence environmental marketing claims, and what should companies know in order to enhance consumer trust and brand value?


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